WAITROSE MAIDENHEAD

When Waitrose set out to refurbish their branch in Maidenhead, the goal was to modernise the store lighting design, whilst integrating automated dimming control.

Functionally, by shifting from lay-in modular and recessed lighting to a 3-circuit track system, we can provide greater flexibility of positioning of luminaires, as well as rapid adjustment and additions, ideal for a dynamic retail client.

STORE LIGHTING CONCEPT

The lighting scheme was carefully developed to complement every department and ensure a cohesive look across the store.

Mains track lighting system provides ultimate flexibility of design, which for retail is key as seasonal requirements and trends are forever changing, so the lighting can be malleable to adapt.

Traqer Blade provides uplifting ambient lighting in a dynamic linear form, complimenting the aisles and providing a soft glow on the ceiling above.

Traqer Twins created a ‘marketplace’ feel to the fresh fruit & veg area, bringing the fresh produce to life with CRI>90 colour rendering and a punchy beam for maximum effect.

Traqer Monoblade are carefully positioned to highlight signage and graphics with the hinged mechanism on the track adaptor, aiding in store wayfinding and character.

Emteq Traq use their own dedicated circuit for emergency feeds, utilizing the track DALI pair for ease of installation and providing monitoring for maintenance & compliance.

During the design phase, Edge Lighting supplied samples of new concepts for review and approval by the Waitrose design team. This collaborative process helped define the lighting direction for future stores, setting a new standard for retail presentation and control.

PROJECT VIDEO

IN STORE FEEDBACK

Following completion of the installation, the impact of the new lighting was quickly noticed by both customers and Partners. The refreshed layout, paired with the flexibility of the Traqer system, has transformed the store’s overall feel, particularly noticed within fresh produce.

“Our fruit and veg area has undergone a real glow-up! Thanks to new spotlights and clever layout changes, the department now feels bigger, fresher, and much more inviting. The addition of abundance tables allows us to showcase a greater variety of produce, giving customers an even more vibrant and plentiful shopping experience.”

Waitrose Maidenhead Partner

Featured in ‘Gazette’

RESULTS

Greater flexibility and control: The track and Traqer Blade configuration adapts easily to different layouts and product displays.
Enhanced customer experience: Balanced light levels and focused accents create a comfortable, engaging shopping environment.
Sustainable performance: DALI-dimmable fittings installed to optimise energy use in line with Waitrose’s sustainability objectives.
Seamless collaboration: Early design involvement ensured smooth delivery and alignment with JLP’s creative direction.

    PROJECT DETAILS

     

    LOCATION:

    48 Moorbridge Rd, Maidenhead

    SL6 8AF

     

    SIZE OF AREA:

    Over 39,000 sq ft

     

    PRODUCTS:

    Traqer Blade

    Traqer Monoblade

    Traqer Mini

    Traqer SC3D

    Cirteq Mono

    BPanel

    Linpaq 1500

    Toughteq 1500

    Traqer Twin

    CONTACT US

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    Contact us to learn more about our projects and services:

    sales@edgelighting.co.uk.  |  020 8687 0190